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When the latest generation decided to grow its long established footprint in the spirits industry, it was only natural to select a brand with which they could marry their collective entrepreneurial expertise with their family experience.

When the family’s Maloof Ventures company discovered ZING Vodka, its first challenge was to design an innovative bottle and select a unique premier flavor that would appeal not only to consumers, but also resonate with these tight-knit siblings.

Growing up, the family’s kitchen was a very special place where the Maloof siblings would watch their mother bake treats for every occasion. One of her specialties was red velvet cake, which was often served on her children’s birthdays. With these happy, nostalgic occasions in mind, the Maloofs decided upon a red velvet flavored vodka to launch ZING and carry forward this special tradition in a new way.

“When I was a kid I remember my dad, George Maloof, Sr. telling us, ‘Someday, somebody is going to make a drink that tastes just like your mother’s red velvet cake.’ So we did. Cheers Dad.” – Joe Maloof